In this video, we discuss YouTube Advertising for enterprise and large businesses. We explore mistakes enterprises make on YouTube ads, targeting and retargeting, differences on conversion, and how to use marketing funnels for longer buying cycles.
What was discussed:
0:00 — Intro
1:05 — Opportunities and challenges of larger spends on YouTube
1:41 — Mistakes that Enterprise marketers make with YouTube ads
2:40 — Awareness vs Conversion based YouTube ads
5:50–5 types of YouTube ads
7:42 — Cost of running YouTube ads
8:47 — Conversions for Enterprise level YouTube ads
10:08 — Retargeting on YouTube
11:27 — Targeting on YouTube
12:29 — Setting campaign objectives
13:38 — Using funnels with YouTube ads for Enterprises
14:55 — Keeping videos fresh for longer buying cycles
