Best B2B Marketing Strategies for 2021 | What Works (from SaaS to Small Business to Enterprise)

In today’s video, I share the best B2B marketing strategy you must start practicing for your business today, especially for complex B2B products called Create Demand and Capture Demand. I go over the reasons why this strategy works today and why many b2b companies not able to or afraid of using this and the results I got from implementing them.


1:14​ — My history in B2B Marketing

3:10​ — How people’s behaviours have changed

4:34​ — Changing how we see lead nurturing

5:24​ — Why the marketing funnel is flawed

6:22​ — The importance of Word of Mouth marketing in B2B

8:05​ — Capture Demand

8:42​ — Why B2B Marketing is too focused on Capture Demand

9:26​ — Creating Demand

10:29​ — Example of downloading an ebook from LinkedIn

13:55​ — 6 Key elements to Creating Demand

14:56​ — Why “Intent” Matters

15:27​ — High Intent vs Low Intent

17:40​ — Implementing Create and Capture Demand Strategy

Working in web/digital and communications for the Calgary Regional Partnership . Avid adventure racer, tech geek, NFL football fanatic and political junkie.